Hammer Strength Plate-Loaded Iso-Lateral D.Y. Row

Commercial-Grade Iso-Lateral D.Y. Row

 The Hammer Strength Plate-Loaded Iso-Lateral D.Y. Row developed in collaboration with bodybuilding legend Dorian Yates, the Hammer Strength Iso-Lateral D.Y. Row redefines back training with its distinctive design. Featuring an underhand grip and overhead pivot, it delivers a natural arc of motion that aligns perfectly with the shoulder joint for optimal biomechanics.

The slightly angled seat and chest pad provide superior stabilization, ensuring maximum power and control with every rep. This machine embodies Dorian Yates’ insight into effective training, offering an unparalleled experience for building back strength and size.

Bring the intensity of a gym workout home with the Plate-Loaded Iso-Lateral D.Y. Row. This popular back machine can be found in some of the most iconic strength meccas around the world and has been a Hammer Strength staple for decades.

 Each frame receives an electrostatic powder coat finish to ensure maximum adhesion and durability 11-gauge steel frame ensures maximum structural integrity.

Shop the Iso-Lateral D.Y. Row at FitnessZone

• Authorized Life Fitness/Hammer Strength Dealer
• Nationwide Commercial Delivery
• White Glove Assembly Available
• Financing Options Available
• Call 1-800-875-9145 for Expert Support

Product Images

Why Choose the Iso-Lateral D.Y. Row?

GRIPGUARD FOOTING

Our GripGuard Footing offers a secure, non-slip surface for optimal stability and clear foot placement. Designed to protect both the exerciser and the equipment, these guards reduce sliding while shielding the machine from wear.

ISO-LATERAL TRAINING

Hammer Strength Iso-Lateral technology enables users to train each side of the body independently, promoting balanced strength and symmetrical muscle development. Our design mimics natural body movements to provide a smooth and controlled range of motion, enhancing performance and reducing the risk of imbalances.

UNDERHAND GRIPS

The underhand grip positions your arms for a biomechanically superior pull, emphasizing your lower lats and enhancing the range of motion. This small but powerful detail sets the D.Y. Row apart, delivering results that have yet to be matched.

Who Is This Iso-Lateral D.Y. Row Best For?

• Commercial fitness facilities
• Corporate and hotel gyms
• Apartment and multi-family fitness rooms
• Personal training studios
• High-end home gyms seeking commercial equipment

Delivery, Assembly & Installation Options

Curbside Delivery

Fast and economical delivery to your facility entrance.

White Glove Delivery & Setup

Inside delivery, professional assembly, testing, and packaging removal. Optional old equipment removal available.

Commercial & Multi-Unit Installation

Ideal for large projects and multi-unit facilities. Includes layout planning and full equipment calibration.

Warranty Information

• 10 Years Frame, 5 Years Bearings, 90 Days Hardware / Grips / Upholstery / Other items

Why Buy From FitnessZone?

• Authorized Life Fitness/Hammer Strength Dealer
• Expert Fitness Equipment Specialists
• Nationwide Commercial Delivery & Installation
• Competitive Pricing & Financing
• Serving gyms nationwide since 1996

Frequently Asked Questions

Is this machine suitable for heavy commercial use?

Yes. It is designed specifically for high-traffic commercial environments.

Does FitnessZone offer professional installation?

Yes. Nationwide white glove delivery and commercial installation services are available.

Hammer Strength Iso-Lateral D.Y. Row Specifications

Order the Hammer Strength Iso-Lateral D.Y. Row Today

Upgrade your facility with a piece of equipment trusted by elite gyms worldwide.

Call 1-800-875-9145 or use the Add to Cart button to get started.

** Custom frame and upholstery colors available upon request.